How To Make a Microsite http://hmhtrade.com/how-to A quick guide for creating and maintaining Wordpress-based sites Mon, 19 Sep 2011 18:39:20 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Getting Started http://hmhtrade.com/how-to/2011/06/24/hello-world/ http://hmhtrade.com/how-to/2011/06/24/hello-world/#comments Fri, 24 Jun 2011 14:04:15 +0000 lexiewinslow http://hmhtrade.com/how-to/?p=1 Continue reading →]]> The first step in creating a WordPress-based microsite is to request one from the Web Content Admin. Submit the following info. Once that’s done, head to Appearance.

Book title/Author name/Series name:

(example: The Captain by Ian O’Connor)

Microsite title:

(example: The Captain)

Microsite URL: http://www.hmhbooks.com/

(example: http://www.hmhbooks.com/captain)

Microsite owner, and role:

(example: Hannah Harlow, marketing manager/Susan Canavan, editor)

Due date for microsite:

(a month to two weeks before pub date/event date)

Pub date for book (or other key event date):

Is there going to be a sweepstakes or contest?:

Copyedited content that you are providing (indicate all applicable):

-Book Description

-Jacket Image

- Specs

-Reviews

-Video

-Excerpt

-Images

-News/Media/ Links

-Social Media Links

-Reading Group Guide

-Slideshow

-Author Note/Essay

-Form for Address collection

-Tour information

-Other books by author

-Similar titles from HMH

-Newsletter signup

 

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